The national bird of Belize? None other than the Keel-Billed Toucan. Consisting of a diet largely made up of fresh fruit, Kellogg’s made a wise pick. Launched in 1963, perhaps the catchy phonetic spelling was the beginning of today’s spelling and grammatical travesties in advertising. If Kelloggs were introducing Apple Jacks today, you can be certain it would be Jax. Apparently there’s a term for this intentional word manipulation, metaplasm?